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ABP International, Inc.

Partner Press Release
Media Contact:
Jane Hynes
Salesforce.com
415-901-5079
jhynes@salesforce.com


ABP International Replaces Siebel OnDemand with Salesforce.com Winter ’04

State-of-the-art CRM with ease of integration and ubiquitous access enables ABP to achieve a 300% increase in sales volume


SAN FRANCISCO, Calif. – January 21, 2004 – Salesforce.com, the world leader in delivering on demand applications, today announced that ABP International, the leading distributor of VoIP products, has replaced its Siebel (NASDAQ: SEBL) OnDemand UpShot Edition with salesforce.com’s Winter ’04 on demand customer relationship management (CRM) solution. Salesforce.com’s state-of-the-art CRM functionality, including customer service and support features, sales force and marketing automation, and tight integration with Microsoft Outlook, has enabled ABP International sales teams to handle three times the volume of activity they had been able to manage previously.

The single source for open standards-based VoIP products, ABP International switched to salesforce.com from its Siebel OnDemand UpShot Edition solution to prepare for expected growth in sales. Realizing it needed a CRM solution that would help foster expansion, ABP International chose salesforce.com for the ease of integration provided by its Web services API and its ability to provide ABP sales teams access to current customer data and information from any device at anytime, anywhere.

"Salesforce.com has really helped our widely dispersed sales teams to be more effective," said Robert Messer, president and CEO, ABP International. "The tight integration provided by the salesforce.com Web services API and database structure allows us to easily manage leads and technical support cases, and to make that information available to sales teams in different offices across the country. Salesforce.com on demand CRM has been quite effective in helping us manage the rapid growth of our company.”

“ABP International is a great example of a company with a clear vision of how on demand CRM can help improve business performance,” said Marc Benioff, chairman and CEO, salesforce.com. “With more than 8,400 customers and 120,000 subscribers, salesforce.com has become the proven on demand CRM market leader by delivering state-of-the art integration, proven features, reliable performance and dedicating ourselves to our customers’ success.”

With more than 8,400 customers and 120,000 subscribers, salesforce.com is the world’s most successful on demand application utility and the first profitable software-as-service provider. Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world’s first platform for customizing, integrating and extending salesforce.com to meet specific business needs.

About salesforce.com
Salesforce.com is the world's leader in delivering on demand applications. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation, customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable industry recognition, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, two SIIA Codie Awards for best CRM, Editors' Choice from TMC Labs, Computing Magazine’s Enterprise Product of the year for 2003, Forbes Magazine’s “Best of the Web,” a Webby Business Award and the 2003 US Chamber of Commerce Corporate Stewardship Award. The company has more than 8,400 customers and 120,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE.

About ABP International, Inc.
ABP International, Inc. is a technology marketing company that specializes in VoIP products, Telecom and IT products. The company also offers software and equipment manufacturers a full range of International consulting and market development services.

ABP Technology Partners is a Division of the company that provides full International distribution services including fulfillment, financing, specialized tech-support. ABP Technology Partners focuses on ABPs core product portfolio in VoIP and secure remote Infrastructure monitoring and management. Key products carried by ABP are snom technology IP Phones and AudioCodes Gateways.

ABP International, Inc. is based in Dallas, Texas and has a sales organization that covers the US, Canada, Mexico and Latin America.

For additional information on ABP International, Inc. visit www.abptech.com or call 972-831-0280

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